Adire the movie brings “Abasi mi Ayaya” by Fadabasi to Our Sreens Again

One of the amazing projects I worked as a Music Supervisor “Adire” is live on Netflix. This project is really special as it was amazing working with the filmone team on this movie.

One of the interesting moment for me on this project is the reemergence of  “Abasi mi Ayaya” by Fadabasi onto our screens again, effectively intertwining threads of nostalgia for late millennials and early Gen Z who experienced this musical masterpiece in the CD era acting as the soundtrack to countless childhood memories, then seeing it seamlessly integrated as the perfect accompaniment to the FCMB TV commercial/advert, to the cinema and now netflix. This is definitely something we love to see in the business of Intellectual Property.

This newsletter won’t be complete without adding two important licensing trends that occurred in 2023.

1. Dinachi Onuzo feature on Netflix and the rising Count on Music Discovery and Streaming Platforms: In the dynamic landscape of music synchronization to media, an intriguing trend unfolded in 2023, marking a noteworthy shift in the cultural fusion of Nollywood and Afrobeat genres. A pivotal discovery emerged with the inclusion of Dinachi Onuzo’s music in the Nollywood movie “Blackbook,” a revelation that reverberated across the industry.The trend, exemplified by Dinachi Onuzo’s feature on Blackbook, underscores the significant role that licensing plays in introducing artists to new audiences. As the demand for Afrobeats (Nigerian commercial tracks) in nollywood movies continues to soar, the prospect of witnessing more captivating moments akin to sync breakthroughs becomes an exciting prospect, further solidifying the intersection of music, film, and cultural expression in the ever-evolving landscape of entertainment. The interplay between storytelling onscreen and the infusion of vibrant Afrobeat rhythms not only enhances the viewing experience but also contributes to the global recognition of African musical talent.

1. 2. Canva announces the inclusion of over 500,000+ popular songs to its platform: Canva, an online graphic design platform that is used to create social media graphics and presentations announced in November the inclusion of over 500k tracks shortly before the announce canva inked a deal with one of the majors Warner Music Group and Merlin the largest and most important organization on behalf of independent labels, distributors, and other rightsholders.What’s the impact of this in the African licensing Framework? This creates a source of revenue for recorded music as right holders will earn royalties when clips of their songs are used in published canva designs. While the commercial music tracks are not available for Canva users in Africa yet, it is something worthy to look forward to and see the impact on use of afrobeats music beyond the clubs and streaming platforms.

In conclusion, Adire is still streaming on Neflix.

Written by Afrosoundtrack Admin