Afro Soundtrack


Joshua Solomon


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10 Global Christmas Marketing Campaign Trends Using Music – An Interesting Case Study for Nigerian Brands (Part 2)

Joshua Solomon | November 20, 2023

Brands around the world have, over time, executed incredible Christmas campaigns with music choices that have contributed significantly to the campaign’s success. In this second part of our two-part series we look at some more iconic Christmas Ads. Catch the first part here if you missed it.   DSTV – Nigeria […]


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10 Global Christmas Marketing Campaign Trends Using Music – An Interesting Case Study for Nigerian Brands (Part I)

Joshua Solomon | November 15, 2023

There’s typically a lot of commercial activity during the Christmas festive period, and one of the best ways to position your brand to take advantage of the flurry is through an effective Christmas campaign.  Brands around the world have, over time, executed incredible Christmas campaigns with music choices that have […]


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