Licensing

Navigating Evolving Media Formats in Africa: A Balanced Approach to Music Supervision for Both Licensors and Licensees We had an incredible discussion about how the best music for a visual project might not always be the most accessible. If you missed it, you can catch up on the conversation here. […]

Africa’s Music Supervision: Navigating the Music Search for Rights Holders The music search for rights-holders can be one of the most challenging aspects of music licensing and supervision, particularly when a track involves multiple entities. Even if a song perfectly fits a scene, the inability to identify and clear the […]

Securing Music Licenses for Motion Pictures In the previous edition of NMSIA, we highlighted the importance of conducting a thorough music search when licensing pre-existing songs, as each rights-holder must give approval before the song can be licensed. If you missed it, you can catch up here. Once you’ve identified […]

Key Trends in the Euphoria TV Series That Boosted Music Streaming A successful sync can be defined as one that aligns seamlessly with the visual energy of a scene while also amplifying the emotions inherent in the story. Beyond securing a good licensing fee, an effective sync has the potential […]

The Bridgerton Effect: Creative Trends in Licensing Cover Songs Music interpolation has become an intriguing trend within the African music industry, showcasing the innovative reuse of classic elements to maintain familiar sonic identities. Notable examples include Zinolesky’s interpolation of Asa’s “My Man” in his track “Loving You,” Burna Boy’s reinterpretation […]

Since digital music consumption surpassed physical sales in West Africa in 2013, there has been notable growth in recorded music revenue, particularly through Caller Ring Back Tones and streaming platforms. However, despite this growth, music publishing revenue has not seen a corresponding boost. The transition from traditional models to digital […]

Music Supervision in Africa: Perfectly Syncing Music to Visuals Music is a powerful tool for capturing and retaining an audience’s attention in a visual project. When the right sound resonates with viewers, they are more likely to share, engage, click, and spend time with the media. While choosing the perfect […]